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Jaclyn is Growlabs' Product Designer. She has a passion for beautiful and simple designs. Before Growlabs, she worked at Otto Radio, Secret, and Growlabs. She's originally from Canada and has moved to the Bay Area 3 years ago.
B2B Sales Leads are qualified leads that sales people reach out and sell to. Being able to generate high-quality leads that will convert into clients is difficult. But, if done correctly, it will help your business beat the competition and grow significantly.
Quality is one of the most important criteria. If you simply increase the volume, but do not qualify these leads, then you will only end up spinning your wheels more. However, if you can increase your volume of leads by 20% without decreasing your quality then your business makes 20% more income.
Unfortunately, lead generation is tough.
Okay. Your business is growing at 10-20 percent per year. While this may be extremely impressive for a billion-dollar business like Amazon, this isn't enough for most small businesses. Not even close. Successful, high-growth companies typically have a triple-digit growth rate. So, how can your business grow 200 percent -- or even 500 percent -- next year?
A common problem for young companies is the inability to understand the specific needs of prospective clients and partners. This leads to unfocused go-to-market strategies. Ultimately, many companies are unable to efficiently allocate human and capital resources towards rapid expansion.
The key to achieving explosive growth is to implement a specific market segmentation early.