Justin West

Justin West writes email copy for Growlabs customers who want to get the most out of their leads. He has been writing high-converting email campaigns since 2010 for all kinds of companies in various industries, and his passion is constructing messages that grab people and create a memorable, persuasive effect. He joined the Growlabs team in February of 2018 as the Copywriter and Content Writer. Originally from Tennessee, Justin is a digital nomad who travels internationally.

Marketing Tips

6 Steps to Start an Effective Outbound Email Campaign

If you want your outbound emails to be effective, they have to connect with the people they’re sent to.

A recent study from MailChimp showed that segmented campaigns get 14.64% more opens and 59.99% more clicks.

The results of a well-segmented campaign are:

- Increased conversion

More personalized messaging customized to each segment and their pain points results in higher engagement and ultimately conversion.

- Bigger deals

Offering the right product to the right type of customers, at the right price increases revenue. Also, it allows you to spend less time on less lucrative markets.

Marketing Tips

Outbound Email Sequence Tips: 13 Tips to Write the Perfect Email Cadence

Outbound Email Sequence Tips: 13 Tips to Write the Perfect Email Cadence

In this article, we’ll clarify:

- How to think about the perspective you’ll write for

- How to determine the objective of your email

- How to build up enough momentum to persuade the reader to take action

- How to use copywriting and persuasive frameworks in your writing

- Tips for email copywriting in general

- A step-by-step process to put all this into practice

Marketing Tips

How to A/B Test Email Sequences

What is an A/B Test?

An A/B test is the easiest way to test your messaging and optimize your email sequences to produce better results on future campaigns to similar audiences.

A/B testing is a method to validate that any change to an email in your sequence is improving your open rate or reply rate before you send that sequence out to a larger group of leads.

Testing Open Rates vs. Reply Rates

For true A/B testing, you want to test either the open rate or the reply rate