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Founded in 1995 as one of the first digital agencies in the Chicago area, Trekk is a full-service marketing agency with a focus on emerging technology.
In July of 2017, Trekk CEO Laura Bennett received a well-timed email from a Growlabs sales rep and by August 2017, Trekk had started their first outbound campaign using Growlabs. They currently have seven email sequences running simultaneously and continuously A/B test their messaging to optimize as they go.
Since its inception in 1995, any of Trekk’s resources not devoted to their clients have been spent on research and development, which is how they’ve become a leader in their industry when it comes to augmented reality and virtual reality — and also why their own marketing and sales initiatives often come last.
Giving Assistant needed to reach out to non-profit organizations in the US to partner with them and allow shoppers to donate to the organization of their choice. After manually reaching out to several hundred NGOs, they decided it was time to scale things up. They wanted a solution that would allow them to find contacts at the organizations they were targeting and send them customized emails and follow-ups.
After evaluating a dozen different tools, they selected Growlabs for its advanced lead generation and outbound email automation capabilities.